Privacy Policy
Privacy Policy
Revised: March 10, 2026
DNA My Dog, a division of Canadian Dog Group Ltd. (“DNA My Dog,” “we,” “our,” or “us”), respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, maintain, protect, and disclose information collected from users of our websites, products, and services.
This Privacy Policy applies to information collected through:
(i) registration and use of our services;
(ii) our websites and online platforms; and
(iii) other communications and interactions with DNA My Dog.
By using our services, you consent to the collection and use of information in accordance with this Privacy Policy.
Information We Collect
We may collect and process the following categories of personal information:
1. Customer Registration Information
When you register a test kit or use our services, we may collect information including:
- Name
- Mailing address
- Email address
- Telephone number
- User account credentials
This information is used to:
- Process and manage your order
- Provide testing results
- Communicate with you regarding your account or services
- Provide customer support
2. Transaction and Payment Information
We may collect information relating to your purchases and transactions, including:
- Billing and shipping information
- Purchase history
- Payment details processed through third-party payment providers
DNA My Dog does not store complete credit card information on its own servers.
3. Website and Network Activity
We may automatically collect certain information relating to your interaction with our websites and online services, including:
- IP address
- Browser type
- Device information
- Website usage activity
- Cookies and analytics information
This information may be used to:
- Improve website functionality and user experience
- Analyze website traffic and trends
- Provide relevant offers, promotions, or marketing communications
You may opt out of marketing communications at any time.
4. Social Media and User Content
If you interact with DNA My Dog through social media, blogs, reviews, or community pages, we may collect information you voluntarily provide, including comments, photos, or messages.
Use of Information
DNA My Dog uses collected information for legitimate business purposes including:
- Providing and improving our services
- Processing orders and delivering results
- Customer support and communications
- Fraud prevention and security
- Website analytics and performance
- Marketing and promotional communications where permitted by law
Disclosure of Information
DNA My Dog does not sell your personal information.
We may share limited information with trusted third-party service providers that assist us in operating our business, including:
- Payment processors
- Shipping and logistics providers
- Website hosting providers
- Analytics and marketing providers
- Laboratory and testing partners
These third parties are only provided information necessary to perform services on our behalf.
We may also disclose information where required by law or to protect our legal rights.
Data Security
DNA My Dog takes the security and privacy of your personal information seriously. We use commercially reasonable physical, electronic, and administrative safeguards to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.
However, no method of transmission over the Internet or method of electronic storage is completely secure, and therefore we cannot guarantee absolute security.
Data Retention
We retain personal information only for as long as reasonably necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements.
Your Choices
You may contact us at any time to:
- Access or update your personal information
- Request deletion of your information where applicable
- Opt out of marketing communications
Certain information may need to be retained for legal, operational, or regulatory purposes.
Changes to This Privacy Policy
DNA My Dog reserves the right to modify this Privacy Policy at any time. Updated versions will be posted on our website with the revised effective date.
Contact Us
For additional information regarding this Privacy Policy or our privacy practices, please contact: